One of Knoxville’s most exciting breweries came to us to tell their story.
The folks at Elkmont Exchange approached us long before they opened as they knew they wanted to come out of the gates swinging. Far from some home brewers with a dream, Elkmont Exchange was a fully formed brewery and dining concept based on a deep love for the region combined with global influences gained from years of traveling.
We set out to make a brand video that showed the amazing passion of its founders, and demonstrated how much thought they put into every last detail. To do this, we didn’t just cover the space itself, but also went to the idyllic campground in the Great Smoky Mountains that is the brewpub’s namesake, toured the regional farms where they source many of their ingredients, discussed the local artists they used to finish the space, and highlighted the spirit of adventure that permeates everything they do.