The Citizens Against the Pellissippi Parkway Extension hired Loch & Key to rebrand their campaign, help strengthen their core messages, and reach the right people to effect change.

A “save it don’t pave it” sticker from previous years of the cause was the design inspiration for the campaign’s overall redesign. The concept of one tiny dot can change everything, be it one person, one thought, one donation, one volunteer, one construction day, one ecosystem, and so on.