Since 2022, the Loch & Key team has assisted Beech Mountain Resort with its Summer Concert Series marketing and beyond.

In 2023 and 2024, we stepped in to handle the coordination of cross-platform promotion of the event with each artist’s marketing and management team, managed organic social media, assisted with graphic design, and executed a sophisticated digital ad strategy to promote the individual concert dates, the series as a whole, and the overall experience.

An interesting challenge we faced was properly marketing the monthly series, while also promoting a new special 3-day mini festival. We aptly named it "Party on the Mountain," and designed a sub-brand that complimented the summer series branding but also drew attention to the fact that it was a full weekend event.

The client walked away with 4x their return on ad spend, a handful of sold-out shows, a boost in summer revenue, and strong retargeting audiences for future promotion.