We set out to make a brand video that showed the amazing passion of its founders, and demonstrated how much thought they put into every last detail. To do this, we didn’t just cover the space itself, but also went to the idyllic campground in the Great Smoky Mountains that is the brewpub’s namesake, toured the regional farms where they source many of their ingredients, discussed the local artists they used to finish the space, and highlighted the spirit of adventure that permeates everything they do.